RALPH HOLGUIN

Raised in a gang-influenced neighborhood, Ralph’s journey began with determination and a $600 investment to launch “Ralph’s Mobile Detailing” at the age of 19. His passion for design and creativity transformed that small venture into the multimillion-dollar enterprise RMD is today. Entirely self-taught, Ralph has mastered tools like SketchUp to bring his visions to life, exemplifying his adaptability and dedication to innovation.

Since 2007, RMD Group, Inc. has been the agency of record for the Ford Dealers Advertising Association of Southern California. Under Ralph’s leadership, the team has produced hundreds of consumer activations, including the highly acclaimed Ford display at the 2022 Essence Music Festival. His commitment to precision, client satisfaction, and boundary-pushing creativity has established RMD Group’s reputation as a leader in the experiential marketing industry.

In 2019, Ralph began an exciting new chapter when Jackson Dawson Communications acquired the RMD empire. Tasked with designing the Bronco Off-Roadeo location in Las Vegas, Nevada, Ralph transformed the rugged Nevada mountain terrain into an immersive, unforgettable experience. The project reflects Ralph’s talent for envisioning and executing bold ideas that leave lasting impressions.

Beyond his agency work, Ralph is a celebrated figure in the automotive world and the star of RMD Garage, a show that debuted on Discovery Channel’s Velocity Network. RMD Garage seamlessly blends automotive design with art, fashion, and lifestyle, earning global recognition, including the Ford Heritage Award for Outstanding Achievement in Design at the 2021 SEMA Show for their F100 build, “Louie.”

Ralph’s infectious energy, visionary creativity, and tireless pursuit of excellence inspire everyone he works with. Despite his many accolades, he remains grounded, approachable, and committed to building memorable experiences, whether through experiential activations, custom vehicle designs, or mentorship.

His motto, “Don’t dream it, build it,” reflects his belief in transforming dreams into reality—a principle that continues to guide his remarkable career.